GMC uses song about sadness to sell pickups

Collective Soul’s 1995 hit “World I Know” was used in GMC’s latest ad for the Sierra, “Commitment.” What GM may have failed to realize is that the song and its music video convey a sense of sadness. The song’s theme revolves around lost hope in a world of misery and selfishness. How that applies to a pickup truck, I do not know.

Fast Tube by Casper

On the plus side, the song’s uplifting strings and beautiful harmonies work well with the slow-motion footage of the Sierra doing man-type things.

I’ve been playing this song regularly since 8th grade, so the meaning and the images of the music video haven’t escaped me.

Fast Tube by Casper

One Response to GMC uses song about sadness to sell pickups

  1. Matt says:

    Ahhh, the GMC Sierra. It will always have a special place in my heart as the pickup truck my ex-wife named my eldest stepchild after.

    Well, she said it was after the mountain range, but when she named the younger stepchild “Cheyenne” (another older model of Chevy pickup truck) I knew the truth… she just liked GM pickup trucks.

    I should have known not to marry a woman who likes GM products.

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