GMC uses song about sadness to sell pickups
Collective Soul’s 1995 hit “World I Know” was used in GMC’s latest ad for the Sierra, “Commitment.” What GM may have failed to realize is that the song and its music video convey a sense of sadness. The song’s theme revolves around lost hope in a world of misery and selfishness. How that applies to a pickup truck, I do not know.
Fast Tube by Casper
On the plus side, the song’s uplifting strings and beautiful harmonies work well with the slow-motion footage of the Sierra doing man-type things.
I’ve been playing this song regularly since 8th grade, so the meaning and the images of the music video haven’t escaped me.
Fast Tube by Casper
http://www.youtube.com/watch?v=n7TLTjqUyog
Ahhh, the GMC Sierra. It will always have a special place in my heart as the pickup truck my ex-wife named my eldest stepchild after.
Well, she said it was after the mountain range, but when she named the younger stepchild “Cheyenne” (another older model of Chevy pickup truck) I knew the truth… she just liked GM pickup trucks.
I should have known not to marry a woman who likes GM products.