On Paper: Buick Verano vs Kia Optima LX

A brief paper comparison of two base-model cars aspiring for entry-luxury status.

wpid-2012BuickVeranofront-2012-01-26-09-41.jpgBuick Verano @ $23,000:
Manual seats
180hp 2.4L I-4
21/32 mpg
6-speed Automatic
Compact interior
184″ long
3230 lbs
16″ wheels
6 speakers
91 cubic foot total passenger volume
Made in Michigan by UAW

Kia Optima @ $21,000:
Cloth seats
NO Bluetooth
Manual seats
200hp 2.0L I-4
24/35 mpg
6-speed Automatic
Midsize interior
190″ long
16″ wheels
6 speakers
102 cubic foot total passenger volume
Made in Georgia with non-union labor

The 2012 Buick Verano is one of the quietest cars on the market but it’s also a bit slow, taking 9 seconds to reach 60 mph according to Edmunds.

The Kia isn’t quick either, taking a hair over 9 seconds to hit 60, and the ride isn’t as smooth nor does it have the Verano’s coffin-like sound insulation. The Optima does have a 3mpg fuel economy advantage and a spacious interior with generous rear leg room.

So, is it worth $2000 more for a smaller car with extra sound deadening material and marginally better acceleration?

As a brand, Buick lacks the cachet and outward appeal of Cadillac and Mercedes-Benz, so paying more primarily for a badge in this case seems unwise.

2 Responses to On Paper: Buick Verano vs Kia Optima LX

  1. Otto. says:

    Not to mention that the Kia looks better. This Verano thing looks like they took the front of an Enclave and smushed it until it fit.

  2. Matt says:

    Buick only exists anymore because the Chinese love their Buicks.

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