GM Wants Maximum Bob Back!
In a move displaying unexpected wisdom on the part of heavily criticized CEO Dan Akerson, GM’s top management are calling for the return of Bob Lutz, the product guru that transformed Chrysler’s lineup in the 90s and revamped GM’s brand portfolio in the 2000s.
The US Treasury Department is opposed to his return due to his age. At 79 years, its a move perceived as a golden parachute for his coming retirement.
Why Lutz? Here’s a list of a few successes during his time at GM:
CTS
Malibu
Acadia
Silverado/Sierra/Suburban
Volt
Equinox
Lacrosse
Camaro
Mixed successes and duds:
2005 STS
GTO
Solstice/Sky
Lutz played a major role in shaking up GM’s corporate culture and gave designers and engineers greater authority. Akerson and the board want him back to shorten product development cycles and continue changing GM’s stodgy, bureaucratic atmosphere.
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