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Tag Archives: daimler
Bob Lutz’s Eight Laws of Business (Book Review of “Guts”)
Robert A. Lutz, the outspoken cigar-smoking fighter pilot who helped turn Chrysler around before it merged with Daimler-Benz in 1998, sat down and wrote a book on business before his brief retirement.
Book Review: “Taken For A Ride – How Daimler-Benz Drove Off With Chrysler”
This book was heartbreaking. In a few short years, Chrysler went from being an example of what Detroit could do with a can-do attitude to a child chained to a bedpost and left to starve by Daimler.
